In my porcess of searching…I came across the term called “Premium domains”. I digged out the term and learnt a lot of market value behind the product. The business model is simple…!

You own a domain name
You list the domain name for sale
A interested buyer contacts you / your broker
A deal is finalized
The domain ownership is transfered for the cash in return…!

You own a domain name : It’s quite simple today to register a domain. There are numerous registers available. I do with http://www.domain.com/. Go there search for the name you want and register it. It sounds simple..! The catch here is the domain name that you want or that sounds interesting or that sounds marketable might not be availale for you as someone else might have picked it up…:( You have to do so many searches with lot of permutation and combination to pick one..! Once you are ready with a name, you can pay and register. It costs very less only for the common extensions.

You list the domain name for sale : Now you have the domain name you wanted to sell. You have to let the potential buyers know such name exists. This you can do in two ways..

Develop a site and have regular visitors for the site and have an advertisement in your site saying ‘The site is for sale..’ It’s a long process..!
List your domain name with some brokers, who will take care of the listing and the deal process completely. It’s easy and fast. Nothing comes for free…check their brokerage..
The other steps are taken care by the brokers themselves involving you in the process. There are so many brokers available in the market. I selected Sedo for myselft after comparing with lot many based on the ease of doing it, brokerage, market coverage, and of course popularity.

The revenue this business can generate is concrete. It depends purely on your creativity and name-selection. The brokers also offer some paid service for promoting your site in their listing that helps..!

A 10$ investment may pay you a million USD…It all depends..still it’s a business…!