I just noticed advertisements from ‘lkadvani.in’ started appearing in my blog posting something like “Advani for PM”…a smart campaigning strategy, the same one used to capture the most powerful seat in the world by Obama. He used it extensively for last two years for fund-raising and organizing political campaigns..!
It sounds nice to see something new and tech savvy happening in my country…still I’m quite puzzled if it would serve its purpose. I feel this type of campaigning is still a far away dream..! Few points that strike my mind are…
- How many voting Indians do access internet..?
- How many so called ‘IT Indians’ really go to polling booth..?
- Do the political parties have a clear strategy in making this campaign a successful one?
I’ve not personally looked into the site though not compelling for me to do so..! It’s a very optimistic move by that political party. But clearly I’d say it’s a long way to go… Do share your views…!
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I would agree there. Advani has a very Obama-type campaign. Even his motto is “Change at the centre”. But, I guess this style is still okay – last month they drew an corporate crowd at Mumbai which pledged to provide support to the BJP campaign through localized meetings, Web-based advertisements, and others. It appeals to an urban crowd, where there are some Lok Sabha seats to gather !
It appeals to a small faction, but no the majority.